Mercado Morel — Multi-Channel E-Commerce Scaling & Marketplace Management
An in-depth look at how MorelMedia built, operated, and scaled our in-house retail brand, Mercado Morel, across WooCommerce D2C, Amazon Seller Central, and eBay using Amazon PPC, conversion rate optimization, and Klaviyo lifecycle email marketing.
Practitioners, Not Programmers
Most agencies sell advice based on theory or external client experiments. At MorelMedia, we believe an agency should be led by active operators who manage their own capital, inventory, and marketing campaigns.
Mercado Morel served as our primary operational proving ground. We built the brand from scratch to test, refine, and perfect multi-channel e-commerce growth strategies across WooCommerce D2C, Amazon Seller Central, and eBay before offering them to client brands.
The Multi-Channel Strategy
WooCommerce & Klaviyo Integration
Engineered a lightweight, high-speed WooCommerce storefront optimized for mobile conversions and streamlined checkout flows.
- ✓ Automated Welcome Series & Discount Triggers
- ✓ Abandoned Cart & Browse Abandonment Flows
- ✓ Post-Purchase VIP & Win-Back Email Sequences
- ✓ Custom Product Catalog & CRO Layouts
Seller Central & Amazon PPC
Deployed profit-first Amazon Sponsored Products advertising campaigns and optimized product listings for high search conversion.
- ✓ Amazon Sponsored Products & Brands PPC
- ✓ Target ACoS Pacing & Keyword Bidding
- ✓ Buy Box Defense & Listing Optimization
- ✓ FBA & FBM Inventory Forecasting
eBay Store & Catalog Expansion
Expanded catalog reach to eBay buyers with synchronized multi-channel stock management and Promoted Listings optimization.
- ✓ Dedicated eBay Store & Listing Templates
- ✓ Promoted Listings Standard Campaign Scaling
- ✓ Real-Time Inventory & Order Sync
- ✓ Multi-Channel Pricing Strategy
Why This Matters for Your Business
1. Zero Learning Curve at Your Expense
Because we already run Amazon ads, Klaviyo flows, and multi-channel listings daily for Mercado Morel, we don’t spend your ad dollars learning the ropes.
2. Holistic Revenue Thinking
We understand how your D2C website, Amazon PPC, eBay presence, and email flows interact to build cumulative brand enterprise value.
3. Margin & Profit Focus
As operators who pay for inventory and shipping ourselves, we prioritize net profitability over vanity metrics like impressions or total sales volume.
Ready to Scale Your Brand with Real Operators?
Book a 30-minute e-commerce growth audit. We’ll inspect your storefront, Amazon/eBay listings, ad spend, and email funnel with an operator’s eye.
Book Your E-Commerce Growth Audit →